Piercings Works in the Media
More Than a Piercing Studio
Piercings Works has grown over the past 22 years into far more than just a piercing studio in Amsterdam. What started as a specialized piercing studio evolved into an internationally visible platform focused on body art, education, piercing history, aftercare, psychology, and professional piercing techniques.
With thousands of clients every year, nearly 2,000 Google reviews, an online museum, a professional piercing academy, daily content production, and a strong online presence, Piercings Works has become one of the most active independent piercing platforms in Europe.
This page brings together media appearances, publications, interviews, and educational projects connected to Piercings Works Amsterdam.
Featured in the Media
AT5 – Online Piercing Museum & Anniversary
AT5 featured Piercings Works during the studio’s anniversary celebration and the launch of its online piercing museum.
The article highlighted how piercings are much more than fashion or jewelry — they are connected to history, culture, rituals, identity, and personal expression.
Video coverage also appeared through Facebook:
Het Parool – The Story Behind Piercings Works
Ira Lutvica and Mensur Lutvica were featured in relation to entrepreneurship, Amsterdam culture, and the development of Piercings Works over the years.
The focus included:
- building a specialized piercing studio
- long-term entrepreneurship in Amsterdam
- customer experience
- expertise and international visibility
VICE – Body Art, Pain & Psychology
VICE Nederland explored the psychological experience surrounding tattoos, piercings, trance, pain perception, and body art.
For many years, Piercings Works has focused on:
- fear before getting pierced
- the psychology of pain
- breathing and focus techniques
- the emotional meaning behind piercings
- the connection between body and identity
The Optimist – Entrepreneurship & Mindset
The Optimist highlighted creativity, mindset, perseverance, and entrepreneurship.
Piercings Works was presented not only as a studio, but also as an example of:
- daily discipline
- long-term business building
- creative vision
- community building
- online education
Education & Expertise
Professional Piercing Education
In addition to the studio, Piercings Works developed a professional educational platform:
Students learn:
- anatomy
- hygiene
- material knowledge
- safe procedures
- customer guidance
- professional piercing techniques
This transformed Piercings Works into more than just a studio — it became a platform where knowledge is passed on to new generations of piercers.
More information:
Online Piercing Museum
History, Culture & Symbolism
Piercing Museum explores the history, symbolism, and cultural backgrounds of piercings throughout the centuries.
Topics inside the museum include:
- historical piercings
- rituals
- culture
- spirituality
- body modification history
- symbolism of jewelry
- identity and self-expression
A detailed blog about the museum can also be found here:
Discover the Online Piercing Museum
Books & Publications
Ira Lutvica has written multiple books and educational publications about piercings and body art.
Known titles include:
- Tips en Weetjes Oorpiercings
- Tips en Weetjes Navelpiercings en Tepelpiercings
- Help! Mijn kind wil piercing/tattoo!
- Tips and Tricks: Ear and Nose Piercings
- Boeken van Piercings Works – Collectie
These publications were created to better educate clients, parents, students, and professionals about:
- safety
- healing
- anatomy
- materials
- piercing aftercare
- the psychology behind piercings
Daily Content & Online Visibility
Piercings Works publishes new content daily through:
- blogs
- YouTube
- TikTok
- podcasts
- educational videos
- piercing advice
- aftercare information
Through this continuous activity, Piercings Works has become one of the most visible independent piercing platforms online.
Follow Piercings Works online:
- Website
- Book an Appointment
- YouTube – Piercings Works Amsterdam
- Instagram – Piercings Works
- TikTok – Piercings Works
- Facebook – Piercings Works
Why Piercings Works Stands Out
What makes Piercings Works unique is the combination of:
- an active piercing studio
- daily content creation
- education
- online visibility
- piercing history
- books and publications
- professional piercing education
- an online museum
- thousands of reviews
- more than 22 years of experience
This combination makes Piercings Works a unique international piercing ecosystem.
Related Topics
- piercing aftercare
- piercing psychology
- piercing history
- safe piercing materials
- piercing anatomy
- piercing pain
- piercing healing
- body symbolism
- professional piercing education
- piercing culture
Contact
Piercings Works
Reguliersbreestraat 46
1017 CN Amsterdam
Netherlands
Email:
Website:
Piercings Works Website
Appointments:
Book an Appointment